Generalized "Indian food" channels are giving way to hyper-niche creators:

The next five years will see the globalization of Indian micro-culture. We are moving past the era of "Indian culture explained for Westerners" to "Indians explaining their culture for other Indians."

As burnout rises globally, the Indian concept of Santosha (contentment) is becoming a lifestyle aesthetic. Content focusing on slow cooking on a chulha (clay stove), gardening native plants, and offline social hours (addas) is gaining traction.