Looking ahead to the rest of 2026, keep your eyes on two trends:
To understand the industry, one must distinguish between the medium and the content.
Popular Media (Pop Culture) refers to the subset of content that achieves mass appeal. It is the "watercooler talk" of the digital age—the viral TikTok trend, the blockbuster movie opening, or the chart-topping song that defines a summer.
The current era of entertainment content is defined by the "Streaming Wars." Netflix, Disney+, Max, Amazon Prime, and Apple TV+ are spending hundreds of billions of dollars on original programming. The goal? Capture subscriber "share of wallet" by offering exclusive content.
This has led to "Peak TV"—the phenomenon where more scripted television shows are produced in a single year than were produced in the entire decade of the 1990s. While this abundance offers viewers unprecedented choice, it also creates "paralysis by analysis." Audiences spend more time scrolling through menus than actually watching. Furthermore, the binge-release model has changed narrative structure; shows are no longer written for weekly water-cooler discussions but designed to be consumed like very long movies.
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Looking ahead to the rest of 2026, keep your eyes on two trends:
To understand the industry, one must distinguish between the medium and the content.
Popular Media (Pop Culture) refers to the subset of content that achieves mass appeal. It is the "watercooler talk" of the digital age—the viral TikTok trend, the blockbuster movie opening, or the chart-topping song that defines a summer.
The current era of entertainment content is defined by the "Streaming Wars." Netflix, Disney+, Max, Amazon Prime, and Apple TV+ are spending hundreds of billions of dollars on original programming. The goal? Capture subscriber "share of wallet" by offering exclusive content.
This has led to "Peak TV"—the phenomenon where more scripted television shows are produced in a single year than were produced in the entire decade of the 1990s. While this abundance offers viewers unprecedented choice, it also creates "paralysis by analysis." Audiences spend more time scrolling through menus than actually watching. Furthermore, the binge-release model has changed narrative structure; shows are no longer written for weekly water-cooler discussions but designed to be consumed like very long movies.