This is where 99% of marketers choke.
They are afraid to email daily. They think they will annoy people.
Let me ask you a question: If you have a friend who calls you every day to chat, do you get annoyed? No. You look forward to it.
But if a telemarketer calls you every day, you want to block the number.
The difference? Value and Relationship.
If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.
Emailing daily trains your list to expect you. It trains the algorithms (Gmail/Outlook) that you are a trusted sender. And it keeps you top of mind when they are finally ready to buy. ben settle email players 1 15 new
The keyword is cryptic, but let's break it down into three distinct parts:
Based on direct response analysis and Settle’s public material, here are the 15 "new" laws that the Email Players issue likely covers. (Note: This is an interpretation of the strategy, not a direct reprint of copyrighted material).
1. The Anti-AI Manifesto Why generic ChatGPT emails go straight to Promotions. Law #1 states: If a bot wrote it, a bot will delete it.
2. The "P.S. Pileup" How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email).
3. The Feud Trigger How to name your competitor (legally) to boost opens by 30%. This is "Player" level politics.
4. The 5-Minute Broadcast (New for 2025) With shorter attention spans, the "New" rule is writing emails that take less than 90 seconds to read but produce affiliate commissions instantly. This is where 99% of marketers choke
5. The Curse of Professionalism Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value).
6. The BCC Goldmine How to use BCC sequences to re-engage dead "players" without burning your domain reputation.
7. The "One Subject Line, Three Angles" A new tactic for iOS 18’s mail privacy features. You can no longer rely on open rates; you must rely on reply rates.
8. The Clickbank Swipe This specific email template (Law #8) has supposedly generated $47,000 in 48 hours. It uses the "Asymmetric Curiosity" hook.
9. The Unsubscribe Challenge A psychological hack where you dare people to leave. Those who stay are "players"; those who leave were never customers.
10. The 11:11 AM Send Time New data suggests B2B "players" check email before lunch. Law #10 abandons the classic 8 AM send time. The keyword is cryptic, but let's break it
11. The Reply-Only Thread How to start a conversation without sending a broadcast. This is the "1 on 1" illusion.
12. The Viral P.S. How to get subscribers to forward your email manually (old school viral marketing).
13. The "Scarcity 2.0" Because of economic shifts, "new" scarcity isn't about price—it's about access. "I’m deleting this email in 4 hours."
14. The Snooze Button Loophole How to write emails that get moved to "Primary" even if you use affiliate links.
15. The Index Card Manifesto Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.