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The arrival of the internet did not just change entertainment content and popular media; it cannibalized them. The gatekeepers lost their keys.

There will never be a "monoculture" again. No more MASH* finales watched by 100 million people. Instead, we will live in media bubbles. Your algorithm will serve you a perfectly personalized reality. This is efficient for entertainment, but dangerous for democracy. The challenge for the next generation of media executives is not just capturing attention, but building bridges between these bubbles. BlackedRaw.18.11.19.Mia.Melano.Wanna.Chill.XXX....

What does the next decade hold for entertainment content and popular media? Three trends dominate the forecast. The arrival of the internet did not just