| Creator | Followers (approx) | Style | |---------|--------------------|-------| | Raffi Ahmad & Nagita Slavina | 70M+ (YouTube + IG) | Celebrity lifestyle, family | | Atta Halilintar | 35M+ (YouTube) | Pranks, challenges, vlogs | | Baim Paula | 20M+ (TikTok/YouTube) | Short comedy skits | | Fiersa Besari | 3M+ (YouTube) | Storytelling, indie music, nature |
| Age Group | Preferred Platform | Favorite Video Type | |-----------|------------------|----------------------| | 13–18 (Gen Z) | TikTok, Instagram Reels | Dance challenges, anime edits, Mobile Legends highlights | | 19–25 (Young adult) | YouTube, TikTok | Mukbang, pranks, relationship advice, thrift hauls | | 26–35 (Millennial) | YouTube, Vidio | Web series, parenting vlogs, financial literacy (inject) | | 36+ | Facebook Watch, WhatsApp forwarded videos | Religious lectures (ceramah), local news clips, dangdut karaoke | bokep malay daisy bae nungging kena entot di tangga new
YouTube remains the primary platform for long-form entertainment. | Creator | Followers (approx) | Style |
Ramadan changes content entirely. During the holy month: Instagram Reels | Dance challenges
TikTok is currently the most influential platform for shaping pop culture in Indonesia.