After the success of What If...? and X-Men '97, Marvel’s animation division is proving that nostalgia is a potent drug. X-Men '97 became a sleeper hit, capturing the 90s aesthetic while telling modern, brutal stories. It is a prime example of repurposing legacy IP for a new generation.
No conversation about popular entertainment is complete without acknowledging the behemoth that is Disney. By acquiring Pixar (2006), Marvel (2009), Lucasfilm (2012), and 20th Century Fox (2019), Disney transformed from an animation house into a vault of intellectual property (IP). Brazzers - Lily Lou - Anal Bandit Gets Caught a...
Under the Warner Bros. Discovery umbrella, HBO remains the gold standard for "prestige TV." Even with the rise of Netflix, HBO productions are the most awarded for writing and acting. After the success of What If
While movies drive headlines, long-form television productions drive subscriptions and watercooler conversations. It is a prime example of repurposing legacy
While not a "major" by budget, A24 is arguably the most culturally popular studio among Gen Z and Millennials. They have mastered the art of "elevated horror" and stylized nihilism.
Popular entertainment is no longer confined to film and TV. Game studios and music production houses are now the dominant forces in youth culture.