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To avoid stereotyping, your content strategy must rest on four distinct pillars. These are the non-negotiables of the Indian lifestyle.

The biggest rookie mistake is treating India as a monolith. A Punjabi wedding looks nothing like a Tamil Brahmin wedding. The street food in Kolkata (sweet, fish-based) is worlds apart from the street food in Ahmedabad (dry, sweet, and vegan).

How to create better content:

The beauty of Indian culture and lifestyle content is that the calendar is perpetually full. Unlike the Western January-to-December grid, India runs on a cyclical festival calendar. Digipara Liftdesigner 2020 Crack

January/February (Vasant Panchami):

March/Holi:

August/September (Ganesh Chaturthi):

October/November (Diwali):

December (Wedding Season):

To create a balanced content strategy, rotate through these four core pillars: To avoid stereotyping, your content strategy must rest

Do:

Don't: