When designing kits for imaginary teams, three core principles should guide the process:
Despite the popularity of fictitious kits, several challenges exist:
Stuck for ideas? Here are 10 original concepts with full design briefs.
| Team Name | Colors | Kit Style | Inspiration | | :--- | :--- | :--- | :--- | | FC Neopolis | Cyan, Magenta, Black | Cyberpunk gradient with circuit-board pattern | Futuristic Miami | | Real Volcán | Black, Lava Orange, Dark Red | Diagonal flame stripes on the right side | Canary Islands | | Nordic FC | Ice Blue, Silver, White | Geometric frost patterns (triangles) | Scandinavian design | | Ashford Town | Burgundy, Cream, Copper | Vintage vertical stripes with a retro collar | English 1980s lower league | | Phoenix Rising | Purple, Gold, White | Asymmetric: purple body, left gold sleeve | Phoenix bird logo | | Atlético Jungla | Camouflage Green, Khaki, Mud Brown | Subtle tiger stripes over dark green | Amazon rainforest | | Stellar United | Navy Blue, Galaxy Purple, Star White | Tiny star speckles (like a night sky) | Space exploration | | Golden Jaguar | Yellow, Black, Dark Grey | Black horizontal band across the chest | South American wildcats | | Neon Samurai | Electric Lime, Cherry Blossom Pink, Black | Pinstripes and a rising sun on the back | Tokyo nightlife | | Iron Anchors | Steel Gray, Rust Orange, White | Heavy, industrial rivet patterns | Shipyard city (Docklands) |
A popular trend involves branding kits with non-sporting logos.