Easyjet Rounded Book Font New [ 95% PLUS ]
To understand the "new," we must look at the "old."
For nearly two decades, easyJet relied on a standard, aggressive sans-serif font—usually a modified version of Frutiger or Arial. Why? Because low-cost carriers historically used typography that screamed efficiency. Sharp lines suggest speed, precision, and no-nonsense budgeting.
The Old Look (2010–2022):
The New Look (2023–Present):
The font's rounded design lends itself to a modern yet friendly brand identity. For companies looking to project a soft, approachable image without sacrificing professionalism, the EasyJet Rounded Book font is an excellent choice. It's particularly well-suited for brands in the travel, hospitality, and lifestyle sectors, where conveying warmth and accessibility is crucial.
The EasyJet Rounded Book font offers a unique combination of readability, versatility, and aesthetic appeal. Its design makes it suitable for a wide range of applications, from digital content to print media. While it may have originated from specific branding needs, its potential uses are vast. For designers and brands looking for a font that is both friendly and professional, the EasyJet Rounded Book is certainly worth considering.
Rating: 4.5/5
Recommendation: Ideal for digital and print projects requiring a friendly yet professional tone. Highly recommended for brands in the travel, hospitality, and lifestyle sectors.
The EasyJet Rounded Book font is a custom typeface used by EasyJet as part of its secondary brand identity, often appearing in advertising and on-board communications. Unlike the famous heavy Cooper Black used in the airline's logo, this "Book" variant is significantly thinner and more modern. Visual Review & Characteristics
Modern Aesthetic: The font is described by reviewers as "thin, modern, and fresh," providing a sleek contrast to the chunky, retro feel of the Cooper Black logo.
Geometric Design: It features soft, rounded terminals that maintain the "friendly" and "approachable" personality of the EasyJet brand while improving legibility for body text.
Quirky Letterforms: A notable design choice is the missing crossbar on the capital 'A', which some critics find controversial. While it adds a sophisticated, unusual touch, it has been criticized for being "English-centered" and potentially confusing for Greek readers, where the symbol resembles the letter "lambda" ( Λcap lambda
Usage: It is typically used in uppercase for headlines or in marketing materials to create a hierarchy separate from the main brand logotype. Technical Details
Custom Status: The font is a proprietary typeface (often referred to as EasyJet Rounded Headline or EasyJet Rounded Book) and is not publicly available for standard commercial use.
Closest Alternatives: Designers looking for a similar "retail" font often point to Tondo by Dalton Maag or Nunito Sans as comparable alternatives that capture the same rounded, geometric spirit. Comparison with Legacy Fonts
easyJet Rounded Book is a custom sans-serif typeface designed for easyJet to replace or supplement its legacy reliance on Cooper Black and Futura. It serves as a modern, efficient, and friendly brand face that aligns with the airline's "low-cost with a personality" identity. Core Identity & Characteristics Visual Style : A modern sans-serif with distinctly rounded terminals
and soft curves. It is designed to appear approachable and friendly while maintaining high legibility for digital and print environments. Design Origin : Created by the London-based type design studio Dalton Maag
. It is an evolution of the brand’s original visual language developed by Saatchi & Saatchi in 1995. The "Book" Weight
variant is the standard weight used for long-form reading, such as body text in apps, annual reports, and website content. It offers a balanced stroke width that is thinner than "Medium" or "Bold" but more substantial than "Light". Font Family Breakdown easyjet rounded book font new
The custom family typically includes several specific weights to handle different hierarchy levels: easyJet Rounded Light
: Used for subtle details or large-scale display text where a delicate touch is needed. easyJet Rounded Book
: The primary "workhorse" weight for standard copy and operational communications. easyJet Rounded Medium/Bold
: Utilized for subheaders and emphasizing key travel information. easyJet Rounded Headline
: A specialized variant optimized for maximum impact in marketing and advertising. Usage and Guidelines Relationship with Cooper Black : While easyJet Rounded is the primary communication font, Cooper Black
remains strictly reserved for the business name/logo itself. Digital Integration
: The font is a central component of easyJet’s digital ecosystem, including its mobile app and official website , where it ensures a consistent user experience. Exclusivity : easyJet Rounded is a proprietary brand asset
. It is not available for public licensing or commercial purchase and is exclusive to easyJet Airline Company Limited. Strategic Purpose The transition to a custom rounded font allows easyJet to: Reduce Licensing Costs
: Owning a custom typeface eliminates recurring fees associated with third-party fonts like Futura. Enhance Accessibility
: The rounded terminals and clear letterforms are designed to be easier to read for travelers navigating busy airport environments or small mobile screens. Brand Cohesion
: It creates a "warm welcome" feel that distinguishes easyJet from the more rigid, utilitarian aesthetics of some low-cost competitors. specific CSS examples for implementing similar rounded fonts in a web project?
The Content Scope of Airline Sustainability Reporting ... - MDPI
The New Face of Fly: Why easyJet’s Latest Font is More Than Just a Design Tweak
Say hello to easyJet Rounded Book, the sleek new evolution of the orange airline's iconic visual identity. While the brand has been synonymous with the bold, chubby curves of Cooper Black since its birth in 1995, the arrival of this custom typeface signals a major step toward a more contemporary, "Europe's most loved airline" era. Out with the Old, In with the "Easy"
For decades, easyJet leaned on the retro-heavyweight charm of Cooper Black for its logo and Futura for its digital comms. It was punchy, but in a digital-first world, it could feel a little cluttered.
The new easyJet Rounded family, crafted by the world-renowned Dalton Maag, changes the game. Here’s why the "Book" weight is stealing the show:
Built for Screens: Unlike its heavy predecessors, "Book" offers a perfect balance of readability and personality on the easyJet mobile app and website.
Friendly but Modern: It keeps the "rounded" soul of the original brand but trims the bulk for a cleaner, more sophisticated look that mirrors their new, understated grey-base uniforms. To understand the "new," we must look at the "old
Exclusive Identity: This isn't an off-the-shelf font you'll find in Word. It’s a bespoke asset exclusive to easyJet, ensuring that from the moment you book to the moment you land in Marrakech or Newcastle, the vibe is unmistakably "easy". A 30-Year Glow-Up
easyJet Rounded font family (including Generation ) is a modern extension of the airline's iconic visual identity, evolving from the original Cooper Black
used in their logo [22]. While it retains the approachable, "budget-friendly" feel the brand is known for, it introduces a cleaner, more legible structure for digital interfaces and long-form reading. Design and Legibility Approachable Aesthetic:
The rounded terminals soften the typeface, moving away from the "loud" energy of extra-bold serifs to something more friendly and modern [22]. Digital Optimization:
Unlike the heavy strokes of Cooper Black, which can become muddy in small app interfaces, easyJet Rounded is designed for clarity in mobile navigation. Brand Alignment:
It maintains the distinctive "easy" personality—bold, geometric, and instantly recognizable—while being versatile enough for both headlines and body text [22]. Book Font Performance
For long-form reading (like a book), the "Rounded" style offers a unique experience compared to traditional book fonts: Vs. Traditional Serifs: Standard book fonts like Garamond or Minion Pro
are preferred for high-density text because their serifs guide the eye [23]. The "Schoolbook" Feel:
Lighter weights of rounded fonts often have a "gentle schoolbook" quality, making them excellent for children's books or casual instructional manuals. The "Budget" Association:
Because the font is so tied to the easyJet brand, using it outside of that context can sometimes unintentionally signal "low cost" or "informal" to the reader. Font Review Journal Summary Review easyJet Rounded Review Digital interfaces, headlines, and casual branding.
Highly recognizable, friendly, and very legible on screens [22].
Can feel overly informal for serious literature; lacks the eye-guiding serifs of classic book fonts [23].
A masterclass in brand evolution that trades old-school "loudness" for modern clarity. similar alternatives
that offer better readability for long-form books while keeping a rounded feel? Cooper – Font Review Journal
The custom typeface easyJet Rounded Book is a primary element of easyJet's modern visual identity. While the airline's iconic logo continues to use Cooper Black
for the "easy" prefix, the rounded corporate font was designed to bring a friendlier, contemporary feel to their broader communication. Here is a post summarizing the details of this typeface: ✈️ The Typography of easyJet: A Modern Classic
Did you know that easyJet uses more than just their famous "bubbly" logo font? While that heavy, retro look is unmistakable, their day-to-day communication relies on a custom-designed family called easyJet Rounded Custom Design : The font was developed by the renowned type studio Dalton Maag
to modernize the airline's appearance while keeping its friendly "low-cost" spirit. The "Rounded Book" Weight The New Look (2023–Present): The font's rounded design
: This specific weight is the workhorse of the brand. It is a thin, clean, and professional sans-serif that balances the "chubby" look of the logo with better legibility for websites and magazines. Unique Quirk
: One of its most famous (and sometimes controversial) features is the missing crossbar
in the capital letter "A," which gives it a futuristic, minimalist look. Brand Synergy : It is often paired with
for web addresses and technical text, ensuring that every booking and boarding pass stays on-brand.
Because this is a bespoke typeface, it is exclusive to easyJet and isn't available for public download or commercial use. to use in your own design projects? EASYJET ROUNDED BOOK FONTgolkes - Facebook
The easyJet Rounded Book font is a custom, exclusive typeface designed for easyJet Airline Company Limited. Developed to replace older standard fonts like Futura Book in the airline's body copy, it provides a modern, soft aesthetic that complements the iconic Cooper Black used in the main easyJet logo. The Evolution of easyJet's Typography
For decades, easyJet's brand identity was defined by two primary typefaces:
Cooper Black: A bold, 1920s-era serif font used for the logo and business names. It is celebrated for its "chubby," friendly appearance that helped establish the "easy" brand.
Futura Family: Historically, easyJet used Futura Bold for headlines and Futura Book or Futura Light for body copy.
In an effort to modernize and create a more cohesive visual identity, the airline transitioned toward custom fonts, leading to the creation of the easyJet Rounded family. Features of easyJet Rounded Book
The "Book" weight of this custom typeface is specifically engineered for legibility in print and digital communication materials. Key characteristics include:
Geometric Precision: Like the Futura it replaced, it maintains clean geometric shapes but adds softened, rounded terminals.
Humanist Vibe: The rounding makes the font feel more "organic, warm, and friendly," aligning with the airline's "low-cost but approachable" brand values.
Versatility: The family includes multiple weights such as Light, Book, Medium, and Bold, allowing for consistent branding across flight itineraries, website interfaces, and onboard signage. Design and Licensing
The easyJet Rounded font family was designed by Dalton Maag, a renowned London-based type design studio. Because it is a bespoke typeface, easyJet Rounded Book is not available for public purchase or commercial use; it remains a trademarked asset of easyJet Airline Company Limited.
For designers seeking a similar "new" aesthetic, alternatives often cited by font enthusiasts on platforms like Abstract Fonts and Onlinewebfonts include: VAG Rounded: A classic geometric sans-serif.
Maax Rounded: A contemporary alternative with a humanist feel.
Mohr Rounded: A professional-grade typeface known for organic, soft terminals. What Font Does EasyJet Use? - Subframe
You can use this as a reference or a brief for a design or branding class.