| Brand | Campaign | Year | Content Type | |-------|----------|------|--------------| | IKEA Korea | “Smart Storage for Small Apartments” | 2022 | 3‑part video series + Instagram Stories | | LG Home | “Smart Thermostat Installation” | 2023 | Tutorial video + downloadable PDF guide | | Hyundai Home+ | “First‑Home Buying Checklist” | 2024 | Podcast episode + downloadable checklist | | KakaoTalk | “Live Q&A: Home‑Repair Hacks” | 2023 | Live streaming event (10 K + concurrent viewers) |
All partnerships are disclosed per FTC guidelines, and most include UTM‑tracked links that have generated an average conversion rate of 3.4 % for partner e‑commerce sites. | Brand | Campaign | Year | Content
| Platform | URL / Navigation | Recommended Starting Point |
|----------|------------------|----------------------------|
| YouTube | youtube.com/c/HouseOwnerLady | Playlist “Homeowner Hacks – Beginner Series” |
| TikTok | tiktok.com/@houseownerlady | Hashtag #QuickFixes |
| Podcast | Search “Home Talk with Mina” on Spotify / Apple Podcasts | Episode 5 (Buying a Condo) |
| Vimeo (Short Films) | vimeo.com/houseownerlady | “The Locked Door” (full version) |
| Instagram | instagram.com/houseownerlady | Highlights “DIY Quick Tips” | | Platform | URL / Navigation | Recommended
All videos are captioned in Korean and English (auto‑generated English subtitles are available for most uploads). Recently, the "House Owner Lady" moved from movies
Recently, the "House Owner Lady" moved from movies to short-form digital content. Several YouTube channels have built entire series around this character.
The popularity of this character and her filmography boils down to three things: