Avni (26) is a lonely, sensual, and imaginative woman married to Rohan (32), a successful but emotionally distant app developer. They live in a sleek high-rise in Noida, but their marriage is crumbling. Rohan gaslights Avni daily—mocking her anxiety, dismissing her needs, and accusing her of seeking attention.
For the past two weeks, Avni has woken up with scratches on her thighs, missing undergarments, and a lingering cologne that isn’t Rohan’s. Terrified, she tells Rohan: “There’s a man. He comes at night. He wears a black mask—half human, half shadow.”
Rohan doesn’t believe her. Instead, he sets up hidden cameras to “prove she’s lying or sleepwalking.” But when he reviews the footage, his smirk fades.
Historically, Ullu has faced criticism for inconsistent production values. However, Kaun Man (2024) marks a significant upgrade. Shot entirely in real locations in Himachal Pradesh and Uttarakhand, the cinematography by Santosh Thite uses natural fog, candlelight, and wide, empty frames to build dread. Kaun Man -2024- Ullu Original
The sound design is equally noteworthy. The recurring motif of a whistling wind—interpreted as the Kaun Man’s call—is both simple and haunting. The background score avoids cheap jump-scare stings, instead relying on low-frequency drones and discordant piano keys.
With a reported budget of ₹4.5 crores (approx. $540,000), this is one of Ullu’s most expensive productions to date. The investment shows in every frame, from the period-accurate 90s costumes to the practical effects used for the masked figure’s appearances.
The success of Kaun Man -2024- Ullu Original largely rests on its casting. Ullu brought together a mix of veteran actors and fresh faces: Avni (26) is a lonely, sensual, and imaginative
The chemistry between the cast and the atmospheric direction elevates the material beyond typical horror fare.
Spoiler Alert (skip this section if you haven't watched Episode 8)…
In the final moments of Episode 8, after the "Kaun Man" is seemingly killed, a new character receives a text message: "There is always a man. See you soon." The camera zooms out to reveal a server room filled with screens showing different victims across five cities. The success of Kaun Man -2024- Ullu Original
This confirms that "Kaun Man" is not one person but a network. While Ullu has not greenlit Season 2 officially as of this writing, the massive streaming numbers (Ullu reported a 40% spike in app downloads during the finale week) make a sequel inevitable. Expect Kaun Man Season 2 potentially in late 2024 or early 2025.
Upon release, Kaun Man received mixed to positive reviews. On IMDb, it holds a rating of 7.4/10 based on over 12,000 user votes—a strong score for a niche OTT original.
What critics loved:
What divided opinion:
On Twitter and Reddit, the hashtag #KaunManUllu trended for three days post-release. Memes about the masked figure’s whistle became viral, turning a horror icon into a pop culture phenomenon.