In this context, “Nua – Extra Quality” occupies a niche that bridges classic fine‑art nude photography with modern high‑resolution digital aesthetics.
Extra‑quality branding extends the classic hierarchy of effects model by inserting an extra‑quality stage between perceived quality and brand loyalty (Keller, 2013). Studies show that premium cues such as natural ingredients, ethical sourcing, and luxurious packaging positively influence brand equity (Aaker, 1996; Park et al., 2020).
A convergent mixed‑methods design (Creswell & Plano Clark, 2018) was employed to triangulate quantitative and qualitative insights. letycia+soares+nua+extra+quality
Price is a double‑edged sword: while high price may signal luxury (Vigneron & Johnson, 2004), a mismatch between price and perceived benefits erodes PQ (Huang & Benyoucef, 2021).
| Variable | Mean | SD | |-------------------------|------|------| | Functional performance | 4.32 | 0.68 | | Ingredient transparency| 4.01 | 0.73 | | Sustainable packaging | 3.87 | 0.79 | | Brand storytelling | 4.15 | 0.71 | | Price‑value congruence | 3.71 | 0.84 | | Overall PQ (global) | 4.24 | 0.66 | In this context, “Nua – Extra Quality” occupies
(All items measured on 5‑point Likert scales.)
The “green” consumer segment is projected to reach 1.5 billion individuals by 2025 (Nielsen, 2022). Natural‑origin claims improve perceived safety and efficacy, particularly when substantiated by scientific validation (Grankvist & Biel, 2021). However, green‑washing risks eroding trust if claims are not transparent (Delmas & Burbano, 2011). Park et al.
The hypothesised IQPM demonstrated an excellent fit: χ²(112) = 134.56, p = 0.04; CFI = 0.98; TLI = 0.97; RMSEA = 0.032 (90 % CI = 0.020–0.044). All path coefficients were significant (p < 0.01).
Consumers increasingly demand clear information about ingredient origin and safety (Nielsen, 2021). The “clean‑beauty” movement defines a subset of PQ that includes absence of controversial chemicals (e.g., parabens, sulfates). Transparency is operationalized through front‑of‑pack labeling and digital traceability (Gao & Liu, 2020).