Google cannot read Kruti Dev or Shivaji encoded text. When Google bots crawl your site and see "Zavazavi Katha Hot," they index it as English words. You will never rank for Marathi search terms like मराठी कथा or झवाझवी.
The second half of the keyword, "katha hot," points to a cultural phenomenon. Marathi literature is no longer confined to books; it's happening (hot) live on the internet. marathi font zavazavi katha hot
If you are seeing "Zavazavi Katha Hot" on your screen, do not panic. Here is a step-by-step guide to fix it. Google cannot read Kruti Dev or Shivaji encoded text
If a publisher creates a PDF using embedded Shivaji font and you view it on a device without that font, your PDF reader defaults to a substitute font that scrambles the text into keys like Z, V, X, F. The second half of the keyword, "katha hot,"
A philosophical take on why "zavazavi" fonts are beautiful. The crowding represents the chaos of a middle-class Marathi household.