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As we look forward, three technologies are poised to disrupt entertainment content and popular media once again.
1. Generative AI. We are already seeing AI-written scripts, AI-generated background art, and deepfake voice acting. Within five years, you may be able to ask your TV: "Generate a new episode of Friends where the gang goes to a space station." The result will be derivative, likely mediocre—but free and infinite. The scarcity of creativity will be replaced by the premium of authenticity.
2. Virtual Production. The technology behind The Mandalorian (massive LED walls displaying real-time CGI backgrounds) is standardizing. Soon, a small indie filmmaker will create a fantasy epic that looks like a $200 million movie, shot in a warehouse. This will flood popular media with visual spectacle, further compressing the advantage of big studios.
3. Immersive experiences. The metaverse failed in its hype cycle, but the underlying idea—that entertainment content will leave the flat screen—persists. Fortnite concerts (featuring Travis Scott or Ariana Grande) attracted 45 million attendees. That is not a game; it is popular media as a spatial, interactive event. Eventually, smart glasses will overlay entertainment content onto reality. Your morning commute might be accompanied by a personalized AR sitcom that walks alongside you. Met-Art.13.08.21.Emily.Bloom.Jossa.XXX.IMAGESET...
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Let's break it down:
The medium through which we consume content is becoming intrusive. As we look forward, three technologies are poised
Why do we crave entertainment content so intensely? The answer lies in psychology. In times of economic uncertainty, political strife, or global health crises, consumption of popular media spikes. This is known as the "cocooning" effect.
Media provides a controlled environment for emotion. A horror movie allows us to experience fear without real danger. A romantic comedy allows us to feel love without vulnerability. A complex drama like Succession allows us to engage with ambition and greed from the safety of our couches.
However, there is a dark side to this escapism. "Doomscrolling"—the act of consuming vast amounts of negative news or distressing content—has become a recognized behavioral phenomenon. The line between entertainment and anxiety is often thinner than we realize. In times of economic uncertainty
If streaming took over the living room, user-generated content took over the smartphone. TikTok, Instagram Reels, and YouTube are not just social networks; they are the largest entertainment engines in human history.
The Creator Economy has blurred the line between professional and amateur. A "viral moment" is now a legitimate career path. This shift has fundamentally altered popular media in three ways: