Era: 1960s – 1970s Style Signature: Regal and Sophisticated
Before she became the "Amma" of politics, Jayalalithaa was the most stylish actress on the silver screen. She brought a certain regal sophistication to Tollywood fashion.
This is the most critical garment in a Telugu heroine's wardrobe. old telugu actress vijayashanthi all nude fake photos fixed
Off-screen, these actresses were photographed in capris and boat-neck tops—a style heavily influenced by Hollywood magazines but adapted to Hyderabad’s climate. Rare photos from Udaya Kalpana film magazines show actresses wearing churidars with extra-long kurtas (pre-cursor to the Anarkali) and Plexiglass bangles.
No discussion on old Telugu fashion begins without Savitri. Her style was synonymous with the Kanchi pattu saree. She draped it with a unique, loose pleat style, paired with a high-neck, full-sleeved blouse. Her accessories were minimal: a mangala sutra, a single nose pin (mukkuthi), and fresh gajra (jasmine) in her hair. Era: 1960s – 1970s Style Signature: Regal and
Signature Look: White cotton saree with a broad gold border, paired with a dark-colored blouse and a center-parted bun adorned with flowers.
The 1970s brought a shift from black-and-white to color cinema, and the fashion exploded in vibrancy. This was the era of synthetic fabrics—terrycot, chiffon, and nylon—which allowed for more pleats and a sharper fall. Off-screen, these actresses were photographed in capris and
The staple for every leading lady during this period was the heavy silk saree. Unlike today’s pre-stitched versions, these were draped with precise, deep pleats and a long, flowing pallu over the left shoulder.
The bouffant was replaced by the feather cut and loose curls. Floral hair bands replaced heavy maang tikkas. In the old Telugu actress style gallery of the 70s, you will see a lot of pastel colors—powder pinks, mint greens, and lilacs—paired with oversized sunglasses.