In 2023, TikTok remained her discovery engine. She focused on searchable content—videos optimized for terms like "day in the life marketing manager" and "content creator salary breakdown." She also leveraged TikTok Shop features in Q4 2023, selling a small batch of branded planners that sold out in 48 hours.
Unlike the shaky, lo-fi vlogs of 2020-2022, 2023 saw Skylar invest in professional lighting and audio. Her most shared pieces of content were 3-5 minute YouTube Shorts and TikToks where she discussed specific topics: "The truth about brand deals," "How I negotiated my rent," and "De-influencing: What I didn’t buy in 2023." This pivot to value-driven commentary increased her average watch time by 40% according to social media trackers.
In 2023, Skylar Mae’s content was not random; it was engineered around three distinct pillars:
Skylar Mae did not post the same thing everywhere. Her 2023 strategy was hyper-platform-specific.
Unlike previous years where she accepted any brand deal, 2023 saw Skylar sign three exclusive, long-term partnerships:
One of the hallmarks of 2023 Skylar Mae social media content was the move away from trending audio dependence. While she still participated in major trends (like the "Girl Dinner" phenomenon and "How it started vs. how it’s going"), her standout videos were entirely original.