Companies are realizing that a corporate logo has less reach than their employees.
Not all social media content is created equal. Posting a picture of your latte does not propel your career. Posting a rant about your commute does not establish authority. To leverage content for career growth, you must understand the four pillars of professional digital identity.
The most visible feature currently is the migration of "influencer culture" onto professional platforms. OnlyFans.23.05.01.Ebony.Mystique.Misty.Stone.An...
You are not the same person you were five years ago. Unfortunately, the internet has a perfect memory.
The Career Killer: Old tweets resurfacing, tagged photos from a college party, or a 2014 Facebook rant about a previous employer. Companies are realizing that a corporate logo has
The Solution: The Quarterly Digital Declutter.
Chasing engagement can ruin a career. The goal of social media content for career growth is authority, not virality. Posting a rant about your commute does not
A viral video might get you 1 million views—but if those viewers are laughing at you, or if the context is unprofessional, it will do more harm than good. Always run the "Billboard Test": If this post were on a digital billboard outside my office with my name and title underneath, would I be proud or terrified?
If the answer is terrified, keep scrolling.