Sam Ovens - Consulting May 2026

To understand Sam Ovens - consulting, you have to go back to 2012. Sam was a university graduate working a corporate job he despised. He quit to start a door-to-door sales business, which failed. He tried e-commerce, which failed. He tried affiliate marketing, which failed.

At his lowest point, he was living in his parents' garage in Auckland, New Zealand, sleeping on a mattress with no frame, and down to his last few hundred dollars.

Sam realized he was playing a losing game. He wasn't failing because he was lazy; he was failing because he was selling low-ticket products ($20 eBooks) to broke people. He pivoted to high-ticket consulting—selling his expertise to business owners for $2,000 to $10,000 per month. Sam Ovens - Consulting

Within 24 months, he went from broke to over $1 million per month. He documented this journey on YouTube, and the world took notice.

If you search for "Sam Ovens - consulting" now, you won't find a consulting course. You will find Skool. To understand Sam Ovens - consulting , you

Skool is a community platform designed to kill the traditional course model. Sam argues that courses have a 95% drop-off rate because learning alone is boring. Skool combines:

Notably, Sam has stepped back from being the "teacher." He now runs Skool with the controversial YouTuber Alex Hormozi (who invested $100M+ into Skool). If you search for "Sam Ovens - consulting"

So, is Sam Ovens - consulting still relevant? Yes, but indirectly. He no longer sells consulting training. Instead, he has built the infrastructure for other consultants to host their communities.

Sam is famous for banning "selling" in sales calls. In his model, the consultant acts as a diagnostician.