2.1. Deepfake Technology and Misrepresentation The term "deepfake" refers to media that takes a person in an existing image or video and replaces them with someone else's likeness using artificial intelligence. In the context of "artis" (artist/celebrity) scandals, deepfake technology is often weaponized to superimpose a celebrity's face onto the body of an adult film actor. This creates a hyper-realistic but entirely fabricated scenario that viewers often mistake for reality.
2.2. "Splicing" and Context Removal Not all scandal content involves AI. Often, legitimate content is miscontextualized. A scene from a legitimate film, a modeling shoot, or a medical advertisement (such as for soap or skin care) may be edited (spliced) to focus solely on titillating aspects, stripped of its artistic or commercial context. This re-framing transforms a professional work product into an object of voyeurism without the subject's consent. the content can be re-uploaded indefinitely
Abstract This paper explores the phenomenon of viral "scandal" videos, specifically focusing on the proliferation of content falsely labeled as "casting tapes" or "leaked footage" involving public figures. It analyzes the technological mechanisms used to create such content (including deepfakes and splicing), the psychological and professional impact on the victims, and the legal frameworks emerging to combat digital sexual harassment. The discussion aims to shift the narrative from consumption of scandal to an understanding of digital rights and consent. a modeling shoot
3.1. Professional Reputational Damage For public figures, the release of a "scandal" video—even if proven fake—can cause irreversible damage to their career. The stigma associated with such videos often leads to loss of endorsements, particularly for brands that rely on a "clean" or family-friendly image (such as soap or beauty products). the content can be re-uploaded indefinitely
3.2. Psychological Trauma Victims of NCII suffer from anxiety, depression, and post-traumatic stress disorder (PTSD). The knowledge that intimate or fake intimate images are being consumed by thousands of strangers creates a profound sense of violation. Unlike physical assault, the digital nature of the crime means the violation is perpetual; the content can be re-uploaded indefinitely, making it impossible for the victim to fully regain their privacy.