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This paper examines the rise of the “super cute girl” archetype across digital filmography, with a focus on viral video content from platforms such as YouTube, TikTok, and Instagram Reels. While cuteness has long been a staple in East Asian pop culture (e.g., J-pop, K-pop, anime), the global digital era has transformed it into a performative, commodifiable aesthetic. This study identifies key figures, formal techniques (lighting, framing, aegyo), and audience reception patterns to explain why certain videos achieve mass popularity.
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This paper examines the rise of the “super cute girl” archetype across digital filmography, with a focus on viral video content from platforms such as YouTube, TikTok, and Instagram Reels. While cuteness has long been a staple in East Asian pop culture (e.g., J-pop, K-pop, anime), the global digital era has transformed it into a performative, commodifiable aesthetic. This study identifies key figures, formal techniques (lighting, framing, aegyo), and audience reception patterns to explain why certain videos achieve mass popularity.
To watch the entire collection, follow this viewing guide:
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