This era crystallized the "Mom sentiment" into a commercial formula. Directors like Vikraman mastered the "sentiment family drama," where the mother-son bond was the USP (Unique Selling Point) of the film.

Recently, Tamil cinema and YouTube short films have taken a dark, psychological turn regarding the mom-son relationship. The taboo theme of "Oedipus complex" or possessive motherhood has become a hot topic.

The 2000s solidified the "Amma" sentiment as a commercial formula. If you wanted a guaranteed interval block, you showed the hero crying for his mother.