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Scott Spence

This section covers the transition from lead to customer.

While the resource is valuable, there are limitations to consider:

Use case: Selling high-ticket coaching via ChatGPT tutorials. The Swipe: A Facebook ad that says “I asked ChatGPT to build my $10k course outline. Here is the result.” The bridge page is a Typeform quiz. The follow-up email sequence contains a Loom video where the creator reads an AI-generated script backwards to prove authenticity. Conversion rates are reported at 8.7% (compared to 2% for standard lead magents).

A major warning: Swiping is a skill. Copy-pasting “The 74 Funnel Swipe File PDF UPD” directly into your funnel builder is a fast track to a Facebook ad ban or a lawsuit.

Here is the ethical swiping framework taught inside the UPD appendices:

Marketing moves fast. The funnel that worked in 2021 (think "Tripwire Funnels" or basic "Webinar Replays") is already fatigued in 2025.

If you are searching for an "upd" (update) , you are smart. The old 74 funnels likely miss:

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