This series holds a special place in Ullu's history because it was the first to successfully create a recurring character. Kavita Bhabhi (played by veteran actress Anita Bhardwaj) is a "modern, bold housewife" who solves her neighbors' problems with her wit and sexuality.
Following closely behind the leader is Riti Riwaj. This series uses the "small-town horror" aesthetic mixed with psychological thriller elements. ullu web series most viewed
The most viewed episode in this category is Riti Riwaj: Nagin (The Shape-shifting Snake). The series tapped into the traditional Indian folk horror genre (think Naagin but unfiltered for adult audiences). Viewers are drawn to the combination of supernatural suspense and skin show, which is a genre mix rarely served by mainstream TV. This series holds a special place in Ullu's
As of 2025-2026, Ullu faces new challenges: To maintain the "most viewed" status, Ullu is
To maintain the "most viewed" status, Ullu is pivoting to "Bold + Horror" (a sub-genre launched with "Tantra") and regional dominance (Telugu & Tamil dubbing).
Estimated Views: Over 120 million streams across official and aggregated platforms. Why it won: It struck the perfect storm of lockdown boredom, a catchy title, and a narrative twist that went viral on Twitter.