While global players exist, Vidio has emerged as the go-to OTT platform for live sports and original series. Why is this relevant? Because Vidio is betting big on localization. Their hit series Scandal 2, Kupu Malam, and the massive reality show Nona have proven that paying subscribers want stories rooted in Indonesian urban legend and social drama.
Global OTT players have invested heavily in Indonesian content:
The landscape of Indonesian entertainment is unique because it isn't dominated solely by YouTube or Netflix. Local heroes have risen to challenge the status quo.
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