| Sector | Expected Trend | Reason | |--------|----------------|--------| | Streaming | Continued subscriber growth (+5 % QoQ) | New original dramas (Netflix, Amazon) and aggressive pricing. | | Cinema | Recovery to ~90 % of pre‑pandemic footfall by Q2 2024 | Release of highly anticipated franchises (e.g., Detective Conan). | | Music | Rise of hybrid concerts (AR/VR) | Tech‑savvy fans demand immersive experiences. | | Gaming | Cloud gaming penetration reaching 10 % of console owners | Improved 5G infrastructure and competitive pricing. | | Social Media | TikTok overtakes YouTube as top platform for music promotion | Short‑form format aligns with music marketing strategies. |

Strategic Recommendations for Stakeholders

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Prepared for the tgirljapan 23 09 briefing.